Home Services CTV Advertising, Matched to Booked Jobs and Revenue

Turn streaming TV into a measurable source of booked jobs and revenue for home services companies

Four channels. One campaign. One report.

Streaming TV on Roku, Hulu, Peacock, and FAST channels

Your streaming TV spot runs inside premium streaming inventory: real episodes, live sports, and films on Roku, Hulu, Peacock, and the free ad-supported FAST channels. Tubi and apps on Amazon Fire TV carry similar premium streaming inventory. These placements are non-skippable, which is why long-form content beats short-form video for a trade that needs to be remembered three weeks later.

RevTV does not buy muted autoplay units or made-for-ads filler. A homeowner sees your technician, your truck, and your phone number on the largest screen in the house. That is how name recognition gets built before the furnace fails.

Streaming Audio, Online Video, and Display Advertising in the Same Build

The other three channels reach the same household when the television is off. Each one does a specific job for a home service company:

• Streaming audio catches homeowners during the commute and while they work in the yard, which is where a tune-up offer lands before a heat wave.
• Online video advertising reaches the phone and the laptop, and online video works hardest for roofing and remodeling, where homeowners research for weeks before calling.
• Display advertising keeps your name in front of a homeowner between the ad and the call, so your creative is still working during a long consideration window, quietly building brand awareness.

Reach Homeowners in the Trade Areas Your Crews Actually Serve

Targeting starts with geography. RevTV serves your ads to households inside the trade areas your crews cover, using ZIP code, county, DMA, or a radius around each location. Homeownership is a filter. Your budget stops paying to reach renters and apartment dwellers who will never book a job.

From there you layer household income, home age, interests, behavioral signals, and your own first-party customer list. Precision targeting at this level is what makes television affordable for a company running six trucks. Start with one trade area. Add the next when the first one pays.

Launch a Home Service CTV Ad Campaign Across Your Service Area

No platform fee, no contract, no minimum. You pay for media, and you can pause the campaign any week you want.

Most ad platforms cannot do this because they never touch the system where the money is recorded.

Cost Per Lead, Cost Per Booked Job, and ROAS in One View

Matchback attribution produces the three numbers an owner actually runs the business on. Cost per lead tells you what a phone call costs. Cost per booked job tells you what a scheduled truck roll costs. ROAS, or return on ad spend, tells you what came back for every dollar of media.

You see all three by campaign, by creative, by channel, and by market, in one view. A drain cleaning campaign and a system replacement campaign have different economics, and the reporting keeps them separate rather than blending them into one average that hides both.

From Ad Exposure to Booked Job in ServiceTitan: How Our Home Services CTV Ad Attribution Works

The path from an impression to money in the bank has six steps, and RevTV tracks every one:

1. The ad runs against a targeted household.
2. The homeowner calls the office or fills out a form on your site.
3. The lead lands in ServiceTitan with its source attached.
4. Your dispatcher books the job.
5. The technician completes the work and the invoice posts.
6. Revenue and ROAS appear in your RevTV dashboard.

Service calls, form fills, appointments, and website visits are all counted along the way.

Streaming Advertising That Plugs Into the Software You Already Run

You should not have to change field service software to advertise on television. RevTV connects to the CRM your office already opens every morning, pulls the job and revenue records it needs, and leaves your workflow alone. Setup takes a connection, not a migration.

Native Integrations with ServiceTitan and Housecall Pro

ServiceTitan is the most common connection RevTV makes for home service companies, and Housecall Pro is close behind. Both link natively, which means job records, revenue values, and customer addresses flow into the matchback process without a spreadsheet in the middle. Your first-party data stays yours.

FieldEdge, Jobber, Service Fusion, and Successware, Connected the Same Way

FieldEdge, Jobber, Service Fusion, and Successware connect on the same terms. Call tracking, scheduling tools, and e-commerce platforms plug in alongside them. If you run something with no native connector, RevTV accepts a secure file transfer or a first-party customer list export, so a smaller plumbing outfit on niche software is not locked out of attribution.

Ad waste is mostly geographic. Fix the map first.

Scale, Hold, or Trim Budget by ZIP Code Across Your Service Area

Every ZIP inside your service area gets a recommendation based on what it returned:

• Scale Up for the ZIPs producing high revenue against their spend.
• Hold for the ZIPs performing at your average.
• Trim for the ZIPs where spend goes out and little comes back.

A roofing company in a metro of forty ZIP codes usually finds that eight of them carry most of the matched revenue. Move the marketing budget toward those eight. Pull it out of the ones running at a loss. That single decision often does more than a new creative.

Multi-Location and Franchise Rollup For Home Services Companies

Franchise brands and multi-location operators see brand totals that break down to region, market, and one rooftop, without switching tools. A forty-eight location group can compare its Phoenix stores against its Tampa stores in the same table. Multi-location and franchise reporting covers the full drill-down.

A phone call is not a booked job. The reporting should know the difference.

Talk to a RevTV Specialist About Your Home Services Streaming Ads

Bring your ZIP codes and your CRM. We will show you what the campaign costs and what it can be matched against before you commit a dollar.

Seasonal demand and storm damage both show up in the numbers within days.

HVAC, Plumbing, Electrical, and Roofing

HVAC lives on seasonal peaks, so campaigns ramp before the first heat wave and again before the first freeze. Plumbing runs steadier, and plumbers see the biggest returns on high-ticket work like sewer line replacement. Electrical follows panel upgrades and generator installs. Roofing contractors chase storm damage, and roofing campaigns can be live in an affected DMA within a day of the hail.

Solar, Pest Control, Landscaping, and Remodeling

Solar carries a long consideration window, so the value of a streaming impression shows up months later in matched revenue. Pest control converts on recurring contracts rather than one-off tickets. Landscaping and remodeling both sell on what the work looks like when it is finished, which makes video the right channel and the creative the deciding factor. Garage doors, cleaning services, and restoration companies run on the same setup.

Launch in Your Home Service Trade Areas and Prove What It Drove

Pick your trade areas, upload your video, and go live. RevTV builds the campaign, launches it, and matches the results back to your books.