RevTV Privacy Policy

RevTV, Inc., a Delaware corporation with its principal place of business at 2931 Gallows Road, Falls Church, Virginia 22042 (“RevTV,” “we,” “us,” or “our”), respects your privacy.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:

• Visit revtv.ai or another website that links to this Privacy Policy
• Create or use a RevTV account
• Submit, approve, manage, or participate in an advertising campaign
• Communicate with RevTV
• Receive services from RevTV
• Interact with advertisements, websites, applications, or services supported by RevTV
• Otherwise interact with RevTV online or offline

This Privacy Policy also explains the privacy rights and choices that may be available to you.

By using our website, platform, or services, you acknowledge the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information that RevTV processes in connection with its websites, platform, advertising services, business operations, sales, customer support, reporting, attribution, and related services.

In some situations, RevTV processes personal information on behalf of a business client. When RevTV acts on a client’s instructions, the client may be responsible for providing privacy notices, obtaining required permissions, and responding to privacy requests relating to that information.

This Privacy Policy does not apply to websites, applications, platforms, publishers, streaming services, payment processors, or other third parties that maintain their own privacy policies.

2. Personal Information We Collect

The information we collect depends on how you interact with RevTV and which services are used.

A. Account and Business Information

We may collect:

• Full name
• Business name
• Job title
• Business address
• Email address
• Telephone number
• Username and account identifiers
• Login and authentication information
• Authorized-user information
• Account preferences
• Communications and support requests
• Records of agreements and approvals

B. Campaign Information

We may collect information submitted or generated in connection with advertising campaigns, including:

• Campaign names
• Campaign budgets
• Advertising channels
• Geographic targeting
• ZIP codes and market areas
• Audience selections
• Campaign dates
• Creative files
• Advertising copy
• Offers and promotions
• Landing pages
• Telephone numbers
• Tracking numbers
• Conversion events
• Campaign approvals and changes
• Performance reports
• Campaign delivery information

C. Payment and Transaction Information

We may collect:

• Billing name and address
• Payment method type
• Transaction amounts
• Payment dates
• Payment status
• Invoices and receipts
• Limited payment method details provided by our payment processor

Payment card and bank account information may be collected and processed directly by third-party payment processors. RevTV may not receive or store complete payment card or bank account numbers.

D. Website and Device Information

When you use our website, platform, emails, advertisements, or services, we and our service providers may automatically collect:

• IP address
• Browser type
• Device type
• Operating system
• Device identifiers
• Cookie identifiers
• Advertising identifiers
• Approximate geographic location
• Referring and exit pages
• Pages viewed
• Links clicked
• Date and time of visits
• Session duration
• Platform activity
• Account activity
• Interaction with emails
• Error logs and diagnostic information

E. CRM, Customer, Lead, and Transaction Information

Clients may provide RevTV with information from customer relationship management systems, sales systems, call-tracking platforms, point-of-sale systems, analytics platforms, booking systems, or other business systems.

This information may include:

• Customer or prospect names
• Business contact information
• Email addresses
• Telephone numbers
• Mailing addresses
• Customer or lead identifiers
• Lead source
• Appointment information
• Booking information
• Purchase information
• Transaction amounts
• Products or services purchased
• Sales status
• Call outcomes
• Conversion information
• Campaign response information
• Other information selected and provided by the client

Clients are responsible for ensuring that they have the authority to provide this information to RevTV and to authorize its use for the requested services.

F. Advertising and Audience Information

RevTV and its advertising partners may process information used to select, deliver, measure, and optimize advertising, including:

• Cookie identifiers
• Mobile advertising identifiers
• Device identifiers
• IP addresses
• Approximate location
• Browser and device information
• Household or audience segments
• Interests and inferred characteristics
• Advertisement exposure information
• Website and application activity
• Conversion and transaction signals
• Publisher and platform information
• Identity and household matching information
• Aggregated or deidentified audience information

This information may come from clients, publishers, advertising platforms, data providers, analytics companies, measurement providers, identity providers, and other business partners.

G. Communications

We may collect information contained in:

• Emails
• Telephone calls
• Contact forms
• Support requests
• Meetings
• Surveys
• Social media communications
• Sales communications
• Other correspondence with RevTV

Where permitted by law, calls or meetings may be recorded after providing appropriate notice.

H. Information From Third Parties

We may receive information from:

• Our business clients
• Advertising platforms
• Publishers and streaming services
• Data and audience providers
• Identity and measurement providers
• Analytics providers
• CRM and business software providers
• Payment processors
• Marketing and sales providers
• Publicly available sources
• Referral sources
• Affiliates and business partners

3. How We Use Personal Information

We may use personal information to:

• Create and administer accounts
• Authenticate users
• Provide the RevTV website, platform, and services
• Plan, configure, deliver, manage, and optimize advertising campaigns
• Select and reach audiences
• Purchase and deliver advertising inventory
• Perform audience, identity, device, and household matching
• Measure advertisement exposure and campaign performance
• Connect advertising activity with leads, appointments, bookings, purchases, revenue, or other outcomes
• Provide reporting, analytics, and attribution
• Integrate with client CRM, sales, call-tracking, analytics, and business systems
• Process payments and transactions
• Communicate about accounts, campaigns, billing, support, and service updates
• Respond to questions and requests
• Provide customer service
• Detect, investigate, and prevent fraud, misuse, security incidents, and unauthorized activity
• Maintain and improve our website, platform, products, and services
• Develop new products, services, features, models, reports, and analytics
• Conduct internal research, analytics, forecasting, and benchmarking
• Create aggregated or deidentified information
• Market RevTV and communicate about our services
• Enforce our agreements and policies
• Comply with legal, regulatory, contractual, and financial obligations
• Establish, exercise, or defend legal claims
• Protect the rights, safety, property, and security of RevTV, our clients, users, partners, and others
• Complete a merger, financing, acquisition, restructuring, sale, or other business transaction
• Carry out another purpose disclosed when information is collected or with your direction or consent

4. Advertising, Measurement, and Attribution

RevTV provides programmatic advertising, connected television, streaming video, display, audio, audience targeting, measurement, reporting, and attribution services.

To provide these services, RevTV and its partners may process identifiers, device information, approximate location, advertisement exposure information, online activity, customer information, transaction information, and conversion signals.

This processing may be used to:

• Select audiences
• Deliver advertisements
• Control advertisement frequency
• Measure impressions and advertisement exposure
• Determine whether an advertisement may be associated with a lead or transaction
• Match devices, individuals, or households
• Build or use audience segments
• Create reports and attribution analyses
• Prevent fraud and invalid traffic
• Improve campaign performance

Advertising attribution and identity matching involve estimates and may not always be exact.

Depending on applicable law, some disclosures of personal information to advertising partners for targeted or cross-context behavioral advertising may be treated as a “sale,” “sharing,” or “targeted advertising,” even when no money is exchanged for the information.

Where required, eligible individuals may request to opt out as described in the “Your Privacy Rights and Choices” section below.

5. Cookies and Similar Technologies

RevTV and its service providers may use cookies, pixels, tags, software development kits, local storage, session replay tools, analytics technologies, advertising identifiers, and similar technologies.

These technologies may be used to:

• Operate the website and platform
• Keep users signed in
• Remember preferences
• Maintain security
• Detect errors and fraud
• Understand website usage
• Measure marketing activity
• Improve services
• Personalize content
• Deliver and measure advertising

Some technologies are necessary for the website and platform to function. Other technologies may be used for analytics or advertising.

You may be able to control cookies through your browser settings or through a cookie-preference tool that RevTV makes available.

Blocking certain cookies may affect website or platform functionality.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

A. Service Providers

We may disclose information to vendors that provide services such as:

• Cloud hosting
• Data storage
• Website hosting
• Software development
• Security
• Account authentication
• Customer support
• Email delivery
• Analytics
• Payment processing
• Billing and accounting
• CRM services
• Call tracking
• Data processing
• Professional consulting

These providers may process information as necessary to perform services for RevTV.

B. Advertising and Media Partners

We may disclose information to:

• Demand-side platforms
• Publishers
• Streaming services
• Advertising exchanges
• Supply-side platforms
• Audience providers
• Data providers
• Identity providers
• Measurement companies
• Analytics providers
• Fraud-prevention providers
• Creative and media vendors

These disclosures may be necessary to select, deliver, measure, verify, report on, and optimize advertising.

C. Clients

We may provide clients with campaign reports, attribution results, performance information, lead information, conversion information, transaction information, and other information related to the services they purchase.

D. Integrations and Client-Directed Recipients

When a client requests or enables an integration, we may disclose information to the client’s CRM, analytics provider, call-tracking provider, sales platform, booking platform, payment platform, or another system selected by the client.

E. Affiliates and Business Partners

We may disclose information to affiliates, commonly controlled companies, referral partners, resellers, and other business partners where appropriate for our operations or services.

F. Professional Advisers

We may disclose information to attorneys, accountants, auditors, insurers, financial advisers, and other professional advisers.

G. Legal and Safety Disclosures

We may disclose information when we believe it is reasonably necessary to:

• Comply with a law, regulation, subpoena, court order, or legal process
• Respond to a government or regulatory request
• Enforce our agreements
• Collect amounts owed
• Investigate fraud or unlawful activity
• Protect the rights, safety, property, or security of RevTV or others
• Establish, exercise, or defend legal claims

H. Business Transactions

We may disclose or transfer information in connection with an actual or proposed:

• Merger
• Acquisition
• Financing
• Investment
• Reorganization
• Bankruptcy
• Sale of assets
• Transfer of control
• Other business transaction

I. With Your Direction or Consent

We may disclose information when you direct us to do so, request an integration, authorize a disclosure, or otherwise provide consent.

7. Sale, Sharing, and Targeted Advertising

RevTV does not sell account holders’ payment information or account credentials for money.

However, RevTV operates an advertising business. We may disclose identifiers, online activity, device information, approximate location, audience information, advertisement exposure information, and conversion information to advertising and measurement partners.

Depending on the law applicable to you, these activities may be considered:

• A sale of personal information
• Sharing for cross-context behavioral advertising
• Processing for targeted advertising

Eligible individuals may request to opt out of applicable activities by:

• Using any privacy-choice or cookie-preference tool available on our website
• Emailing hello@revtv.ai with the subject line “Privacy Opt-Out”
• Using a legally recognized browser-based opt-out preference signal where RevTV is required and technically able to recognize it

We may need additional information to process and verify an opt-out request.

Opting out may not stop all advertising. You may continue to receive advertising that is not based on targeted advertising activities covered by applicable law.

8. Aggregated and Deidentified Information

We may create aggregated or deidentified information that cannot reasonably be used to identify an individual.

We may use and disclose aggregated or deidentified information for:

• Analytics
• Benchmarking
• Research
• Product development
• Service improvement
• Campaign planning
• Industry reporting
• Fraud prevention
• Business operations
• Other lawful purposes

Where required by law, we will maintain deidentified information in deidentified form and will not attempt to reidentify it except as permitted to test whether our deidentification processes are effective.

9. Client-Provided Information

Clients may provide personal information to RevTV for advertising, campaign measurement, attribution, CRM integration, audience creation, reporting, or related purposes.

When RevTV processes this information on behalf of a client:

• The client determines which information is provided
• The client is responsible for its privacy notices and permissions
• RevTV processes the information to provide the requested services
• RevTV may use service providers and advertising partners to perform those services
• Privacy requests may need to be submitted directly to the client

If you believe RevTV processes your information on behalf of one of our clients, you may contact that client directly. You may also contact RevTV, and we may refer the request to the appropriate client.

10. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide our services
• Maintain accounts
• Operate campaigns
• Complete reporting and attribution
• Maintain business and financial records
• Resolve disputes
• Enforce agreements
• Prevent fraud and misuse
• Meet legal, regulatory, contractual, tax, accounting, and insurance obligations
• Protect RevTV and others

Retention periods may vary depending on:

• The type of information
• The purpose for which it was collected
• Client instructions
• Contractual requirements
• Technical and operational needs
• Applicable law
• Legal claims or disputes

We may retain aggregated or deidentified information for a longer period.

Information stored in backups may remain until the relevant backups are overwritten or deleted through our normal processes.

11. Data Security

RevTV uses administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, disclosure, loss, or destruction.

These safeguards may include:

• Access controls
• Authentication measures
• Encryption in transit
• Encryption at rest where appropriate
• Network and system monitoring
• Vendor-management procedures
• Employee and contractor access restrictions
• Backup and recovery processes
• Incident-response procedures

No website, platform, network, database, transmission, or storage system can be guaranteed to be completely secure.

You are responsible for protecting your account credentials and promptly notifying RevTV if you believe your account or information has been compromised.

12. Your Privacy Rights and Choices

Depending on where you live and subject to applicable exceptions, you may have the right to:

• Confirm whether we process your personal information
• Request access to personal information
• Request correction of inaccurate personal information
• Request deletion of personal information
• Obtain a portable copy of certain personal information
• Opt out of targeted advertising
• Opt out of certain sales or sharing of personal information
• Opt out of certain profiling activities
• Limit certain uses of sensitive personal information
• Appeal a decision concerning a privacy request
• Receive information about the categories of information we collect, use, and disclose
• Not receive unlawful discriminatory treatment for exercising privacy rights

These rights are not absolute. We may deny or limit a request where permitted by law, including when information is needed to:

• Complete a transaction
• Provide requested services
• Protect security and prevent fraud
• Comply with law
• Exercise or defend legal claims
• Maintain required business records
• Protect the rights of another person
• Fulfill another legally permitted purpose

13. How to Submit a Privacy Request

To submit a privacy request, contact us at:

You may also write to:

Please identify the right you want to exercise and provide enough information for us to understand and respond to the request.

We may need to verify your identity before completing a request. Verification may require confirming information associated with your account, business, device, or prior interactions with RevTV.

We will use information provided for verification only to process the request, prevent fraud, and comply with legal obligations.

Where permitted by law, an authorized agent may submit a request on your behalf. We may require evidence of the agent’s authority and may contact you directly to verify the request.

14. Appeals

If we deny a privacy request and applicable law provides a right to appeal, you may appeal by emailing hello@revtv.ai with the subject line:

Privacy Request Appeal

Please include enough information for us to identify the original request and explain why you believe the decision should be reconsidered.

15. Marketing Communications

You may unsubscribe from promotional emails by using the unsubscribe link included in the message or by contacting hello@revtv.ai.

Even if you unsubscribe from promotional communications, we may continue sending transactional or service-related messages, including messages concerning:

• Your account
• Campaigns
• Billing
• Security
• Legal notices
• Support requests
• Service changes

16. Do Not Track and Browser Signals

Some browsers provide “Do Not Track” settings. There is not a single universally accepted standard for responding to all Do Not Track signals.

Where required by applicable law, RevTV will process legally recognized browser-based opt-out preference signals, such as Global Privacy Control, in a manner consistent with applicable legal requirements and our technical capabilities.

17. Sensitive Personal Information

RevTV does not request that website visitors or account holders submit highly sensitive personal information unless it is necessary and specifically authorized.

Do not submit the following through standard account forms, creative uploads, email, or other unauthorized channels:

• Social Security numbers
• Government identification numbers
• Account passwords
• Complete payment card numbers
• Complete bank account numbers
• Precise health or medical records
• Biometric templates
• Information revealing private account credentials
• Other highly sensitive information not required for the services

Clients must not provide protected health information to RevTV unless RevTV has expressly approved the arrangement in writing and the parties have completed any required agreements.

18. Children’s Privacy

RevTV’s website, platform, and services are intended for businesses and are not directed to children under 13.

We do not knowingly collect personal information directly from children under 13 through our account-registration process.

If you believe a child has provided personal information directly to RevTV, contact hello@revtv.ai so we can review and address the matter.

Clients are responsible for ensuring that their advertising campaigns, audience selections, data, websites, and collection practices comply with laws applicable to children and minors.

19. Third-Party Websites and Services

Our website, platform, communications, or advertisements may contain links to third-party websites, platforms, publishers, streaming services, social networks, or applications.

RevTV does not control those third parties and is not responsible for their privacy, security, or data practices.

You should review the privacy policies of third-party services before providing information to them.

20. International Visitors and Data Transfers

RevTV is based in the United States.

If you access our website or services from another country, your information may be transferred to, stored in, and processed in the United States or another country where RevTV or its service providers operate.

The privacy and data-protection laws of those countries may differ from the laws where you live.

Where required, RevTV will use appropriate measures for applicable international data transfers.

RevTV does not represent that its services are designed to meet every privacy requirement outside the United States unless RevTV expressly agrees otherwise in writing.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Our services
• Our data practices
• Technology
• Legal requirements
• Our business operations

When we update this Privacy Policy, we will revise the effective date and version number at the top of the policy.

We may provide additional notice of material changes through our website, platform, email, or another reasonable method.

Where required by law, we will request consent before using personal information in a materially different manner.

22. Contact Us

Questions or concerns regarding this Privacy Policy or RevTV’s privacy practices may be directed to:

State-Specific Privacy Disclosures

The following disclosures supplement the remainder of this Privacy Policy and apply only where required by applicable state law.

Categories of Personal Information

During the preceding 12 months, RevTV may have collected the following categories of personal information:

• Identifiers, such as names, email addresses, telephone numbers, postal addresses, IP addresses, account identifiers, cookie identifiers, and device identifiers
• Customer-record information, such as business contact, billing, and account information
• Commercial information, such as campaign purchases, budgets, transaction information, products, services, leads, bookings, and purchase history
• Internet or electronic network activity, such as browsing activity, website interactions, advertisement interactions, and platform usage
• Geolocation information, such as approximate location derived from an IP address or device
• Audio, electronic, or visual information, such as recordings, advertising creative, videos, and support communications
• Professional or employment-related information, such as company name, job title, and business role
• Inferences, such as inferred interests, audience categories, campaign preferences, or likely characteristics
• Sensitive personal information where provided and permitted, such as account login credentials or precise information specifically required for an approved service

Sources of Personal Information

We may collect personal information from:

• You
• Your company or employer
• Our clients
• Our websites and platform
• Advertising platforms
• Publishers
• Streaming services
• Data providers
• Identity and measurement providers
• Analytics providers
• CRM and business systems
• Payment processors
• Business partners
• Publicly available sources

Business and Commercial Purposes

We may collect and use personal information for the purposes described in this Privacy Policy, including:

• Providing services
• Operating accounts
• Processing transactions
• Delivering advertising
• Performing measurement and attribution
• Analytics and research
• Security and fraud prevention
• Customer support
• Marketing
• Legal compliance
• Business operations

Categories of Recipients

We may disclose personal information to:

• Service providers
• Contractors
• Advertising platforms
• Publishers
• Streaming services
• Data and identity providers
• Measurement and analytics providers
• Payment processors
• Clients
• Affiliates
• Business partners
• Professional advisers
• Government authorities where legally required
• Parties involved in business transactions

Sale or Sharing

RevTV does not sell payment information or login credentials for money.

RevTV may disclose identifiers, device information, internet activity, approximate location, audience information, advertising exposure information, and conversion information to advertising, data, identity, analytics, and measurement partners.

Depending on applicable law, these disclosures may be considered a sale, sharing, or targeted advertising.

Eligible individuals may opt out by using an available website privacy tool or emailing hello@revtv.ai with the subject line “Privacy Opt-Out.”

Financial Incentives

RevTV does not currently offer a consumer financial-incentive program in exchange for personal information.

If RevTV introduces such a program, we will provide any additional notice required by law before you participate.

Non-Discrimination

RevTV will not unlawfully discriminate against you for exercising an applicable privacy right.