One platform, one campaign each.
Scroll to see the practice areas RevTV can run and measure — each with its own budget, message, markets, and reporting.
01— Industries · Legal
RevTV™
Turn streaming ads into qualified leads and signed cases.
Launch streaming TV, audio, video, and display campaigns by market, practice area, and audience. Connect campaign exposure to calls, qualified leads, consultations, signed cases, and case value.
Matched case value
$6.8M
+22% vs. prior
Signed cases
312
+18%
Cost per signed case
$640
-11%
Qualified leads
4,100
+14%
Consultations
1,150
+9%
Calls & form submissions
9,200
90 days
02
Launch workflow
Build and launch a campaign in a few clear steps.
RevTV keeps campaign setup simple, from choosing your markets and practice areas to submitting the campaign when it is ready to launch.
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Choose your markets -
Select your practice areas -
Choose your media channels -
Select audiences and targeting -
Upload your creative -
Submit the campaign to launch
03
What you can run
Run your campaign across the streaming channels clients use.
Build each campaign with the right mix of media and targeting for your markets and practice areas. Targeting is based on market and audience signals — never on private legal situations or sensitive personal information.
Streaming TV Streaming audio Online video Display
ZIP code County DMA Service area Demographics Relevant audiences First-party client or lead lists
04
By practice area
Run a separate campaign for each practice area.
Give every practice area its own budget, message, markets, and reporting — so personal injury, family law, and the rest are each measured on their own results.
Personal injury
Its own budget, message, and markets.
Workers' compensation
Separate creative and reporting.
Family law
Targeted to its own markets.
Criminal defense
Measured on signed cases.
Estate planning
Its own audience and offers.
Employment law
Tracked to qualified leads.
Mass torts
Scaled by matched case value.
05
The intake journey
Follow the client from ad exposure to signed case.
RevTV connects each step of intake, so you can see how campaign exposure turns into calls, qualified leads, consultations, signed cases, and case value.
3.8M
Ad exposure
Households reached
9,200
Call or form submission
Intake started
4,100
Qualified lead
Screened by intake
1,150
Consultation
Met with the firm
312
Signed case
Retained
$6.8M
Case value
Matched case value
06
Reporting
See which advertising is connected to qualified leads and signed cases.
Every campaign is reported on the intake and case outcomes that matter — not just call volume. Matched case value is the value of signed cases connected to campaign exposure; you define what case value means (expected value, settlement value, collected revenue, or firm fees) during setup.
| Campaign | Calls & forms | Qualified leads | Consultations | Signed cases | Cost per signed case | Matched case value |
|---|---|---|---|---|---|---|
| Personal Injury · TV | 3,600 | 1,240 | 420 | 96 | $604 | $3.10M |
| Family Law · Video | 1,800 | 720 | 210 | 61 | $459 | $742K |
| Criminal Defense · Audio | 1,500 | 540 | 160 | 48 | $396 | $486K |
| Estate Planning · Display | 900 | 300 | 88 | 38 | $316 | $214K |
| Mass Torts · TV | 1,400 | 580 | 120 | 14 | $3,286 | $880K |
Not every phone call is a case.
See the calls that became qualified leads and signed cases.
01
Performance breakdown
See which message, market, audience, and channel are producing cases.
| View | Top performer | Signed cases | Cost per signed case |
|---|---|---|---|
| Campaign | Personal Injury · TV | 96 | $604 |
| Creative | 30s Attorney Story | 54 | $520 |
| Channel | Streaming TV | 168 | $560 |
| Audience | In-market legal services | 74 | $498 |
| Market | Dallas–Fort Worth | 92 | $522 |
| Practice area | Personal injury | 96 | $604 |
02
Market performance
Put more budget behind the markets producing signed cases.
| Market | Spend | Qualified leads | Signed cases | Cost per signed case | Matched case value | Recommendation |
|---|---|---|---|---|---|---|
| Dallas–Fort Worth | $48,000 | 1,180 | 92 | $522 | $2.06M | Scale |
| Houston | $38,000 | 940 | 68 | $559 | $1.48M | Scale |
| Phoenix | $32,000 | 720 | 46 | $696 | $980K | Hold |
| Atlanta | $30,000 | 640 | 38 | $789 | $742K | Adjust |
| Denver | $24,000 | 420 | 18 | $1,333 | $360K | Pause |
03
Practice-area performance
See which practice areas are producing valuable cases.
| Practice area | Spend | Qualified leads | Signed cases | Cost per signed case | Case value |
|---|---|---|---|---|---|
| Personal injury | $58,000 | 1,240 | 96 | $604 | $3.10M |
| Workers' compensation | $22,000 | 460 | 34 | $647 | $980K |
| Family law | $28,000 | 720 | 61 | $459 | $742K |
| Criminal defense | $19,000 | 540 | 48 | $396 | $486K |
| Estate planning | $12,000 | 300 | 38 | $316 | $214K |
| Employment law | $14,000 | 260 | 21 | $667 | $398K |
| Mass torts | $46,000 | 580 | 14 | $3,286 | $880K |
07
Reporting
Go beyond call volume to qualified leads and signed cases.
Most ad reporting stops at delivery and raw calls. RevTV reports on the intake and case outcomes that matter — and not every phone call is a successful outcome.
Typical reporting
Impressions Reach Video completion rate Clicks Calls Form submissions
RevTV reporting
Qualified leads Consultations Signed cases Cost per signed case Matched case value
08
Integrations
Connect the systems where intake and signed cases are recorded.
RevTV connects to the intake, call-tracking, and case-management platforms where signed cases are recorded. We can also work with secure reports, data exports, and custom connections.
Clio
Litify
Filevine
Salesforce
CallRail
Lawmatics
Your intake already lives in these systems.
We connect it to your streaming campaigns.