01— Industries · Automotive RevTV™

Turn streaming ads into showroom visits and sold vehicles.

Build streaming TV, audio, video, and display campaigns around your dealership, inventory, and market. Connect campaign exposure to VDP activity, leads, showroom visits, sold units, and gross.

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Automotive · Campaign to sold units · Last 30 days Live

Matched gross $5.2M +19% vs. prior

Gross ROAS 14x +2.4x

Sold units 214 +15%

Cost per sold unit $410 -9%

Showroom visits 2,600 +11%

Cost per lead $46 -6%

Fig. 01 From campaign exposure to sold units and gross, in one view.

Launch workflow

Build and launch a campaign in a few clear steps.

RevTV keeps campaign setup simple, from choosing your locations and goal to submitting the campaign when it is ready to launch.

Select dealership locations and markets Rooftops · DMAs
Choose the campaign goal New · used · fixed ops
Select media channels TV · audio · video · display
Choose the audience and targeting In-market · conquest · CRM
Upload creative and offers Video · audio · display
Submit the campaign to launch Review · launch

What you can run

Run your campaign across the streaming channels car shoppers use.

Build each campaign with the right mix of media and automotive targeting for your dealership, inventory, and market.

Streaming TV
Streaming audio
Online video
Display

ZIP code
Dealership radius
DMA
In-market shoppers
Make and model interest
Lease expiration
Conquest audiences
Service audiences
First-party CRM audiences

The customer journey

Follow the shopper from ad exposure to sold vehicle.

RevTV connects each step of the path, so you can see how campaign exposure turns into VDP activity, leads, showroom visits, sold units, and gross.

4.2M Ad exposure Households reached

3.0%viewed a VDP

128K VDP visit Vehicle detail pages

7.3%became a lead

9,400 Lead Form · call · chat

28%came in

2,600 Showroom visit Matched to exposure

8.2%closed

214 Sold unit Delivered

matched to deals

$5.2M Gross Matched gross

Where the business lands

See whether your advertising is driving new, used, or fixed-operations business.

RevTV shows matched gross by department, so you can see how exposure lines up with new metal, used and CPO turn, and the fixed-ops lane.

Matched gross · 30 days $5.2M

48%$2.50M 34%$1.77M 12%$624K 6%$312K

New vehiclesMatched gross$2.50M · 48%
Used and CPOMatched gross$1.77M · 34%
ServiceFixed ops · matched gross$624K · 12%
PartsFixed ops · matched gross$312K · 6%

No more guessing where your campaigns land.

See the side of the lot the exposure drove.

Performance by inventory

See which vehicles your campaigns are actually selling.

Vehicle	Type	Campaign	Sold units	Matched gross	Cost per sold unit
Toyota RAV4	New	New Inventory	38	$486,000	$372
Honda CR-V	New	New Inventory	31	$402,000	$398
Ford F-150	New	Truck Season	24	$540,000	$441
Chevrolet Equinox	Used & CPO	Used Inventory	27	$318,000	$356
Toyota Camry	Used & CPO	Lease & conquest	22	$246,000	$389
Jeep Grand Cherokee	Used & CPO	Used Inventory	18	$284,000	$462

Campaign performance

Put more budget behind the campaigns selling vehicles.

Campaign	Spend	Sold units	Cost per lead	Cost per sold unit	Gross per sold unit	Recommendation
New Inventory	$18,000	69	$38	$261	$3,650	Scale
Truck Season	$12,000	24	$41	$500	$4,200	Scale
Used Inventory	$12,000	45	$44	$267	$2,980	Hold
Lease & conquest	$11,000	28	$52	$393	$2,740	Adjust
Service & parts	$6,000	—	$29	—	—	Hold
Brand awareness	$9,000	8	$96	$1,125	$3,050	Pause

Performance breakdown

See which offer, video, audience, channel, or location is producing results.

View	Top performer	Sold units	Gross ROAS
Campaign	New Inventory	69	14.0x
Creative	30s Model Walkaround	42	15.1x
Channel	Streaming TV	118	13.6x
Audience	In-market SUV shoppers	54	16.2x
Dealership	North rooftop	96	14.8x
Market	Dallas–Fort Worth	61	13.9x
Inventory	Toyota RAV4	38	15.4x

Dealer group

Compare rooftops and markets across your group.

Rooftop · Market	Spend	Leads	Showroom visits	Sold units	Matched gross	Cost per sold unit	Gross ROAS
North · Dallas–Fort Worth	$24,000	3,180	960	96	$1.62M	$250	14.8x
West · Phoenix	$18,000	2,240	640	58	$1.05M	$310	13.1x
Central · Chicago	$16,000	1,760	470	34	$742K	$471	9.6x
South · Atlanta	$14,000	1,420	360	26	$558K	$538	8.2x

Reporting

Go beyond impressions to units and gross.

Most ad reporting stops at delivery. RevTV reports on the dealership outcomes that matter at the desk.

Typical reporting

Impressions
Reach
Frequency
Video completion rate
Clicks
VDP visits

RevTV reporting

Leads
Showroom visits
Sold units
Cost per sold unit
Matched gross
Gross ROAS

Integrations

Connect the systems where dealership activity is recorded.

RevTV connects to your dealership systems through a supported integration, secure file, data export, or established import process — so leads, deals, and gross flow into reporting.

DMSDeals and repair orders

CRMLeads and customers

Inventory feedNew, used, and CPO

Sales logSold units and gross

Secure fileScheduled data feed

Data exportReports and extracts

Your activity already lives in these systems.

We connect it to your streaming campaigns.

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Ready to launch a campaign and see what it sells?

Start Your Campaign

Talk to a RevTV Specialist